Testimonials
This has been a wonderfully helpful class. As a new freelancer, it's helped me recognize small mistakes I've been making and provided an incredibly helpful framework for the thinking about my offerings and the sales process. Penny is absolutely delightful and I looked forward to showing up to the class each week :)
Penny has had a huge impact on how to grow my freelance consultancy. Loads of amazing tips and hacks to refining your USP and building a valuable network. She blends her vast experience, knowledge zero bull, approachability, humour and empathy to create the perfect cocktail! Highly recommend!
I truly recommend SFF to any freelancer who wants to level up their sales process and strategy. I feel way more confident and professional bringing potential clients into my world while still being myself. Penny has a very approachable and fun way of sharing her expertise and experiences, you can just see that she's a pro and knows what she's talking about.
Sales for freelancers contains 6 video lessons (plus an introduction video and an explanation of the pre-work).
Each lesson comes with activities and homework. Please watch these videos in sequence, as the lessons all tie together 🧶
Have you struggled to find new clients when you really need them? Are you terrified that your referrals have dried up? Are you cringing at the thought of posting on LinkedIn?
Fear no more! In this lesson, I share my approach to one of self-employments biggest challenges: creating a simple, reliable system for finding new clients, consistently.
Close more clients with clarity, confidence, and zero awkwardness
Learn how to run sales calls that feel calm, human, and effective, without chasing leads or feeling salesy. In this module, you’ll learn my super-simple 4-step sales process that helps you qualify the right clients, set clear expectations, and move conversations smoothly from first call to signed contract.
You’ll know exactly what to say, when to say it, and how to keep momentum, so you stop getting ghosted and start getting those contracts signed easily, and without stress. Plus, you'll build a trusting, aligned relationship with your client, so that once you start working together, they'll be so excited to work with you 🤩
Package your services so people instantly “get it” (and want to buy)
In this module, you’ll turn messy, hard-to-explain services into a clear, compelling offering that’s both easy to talk about and easy to sell. You’ll learn how to package your work around real client needs, communicate value without jargon, and create services people actually remember.
You’ll also design a simple “entry-point” offer that lowers the barrier to saying yes, so new clients can start small and confidently grow into bigger engagements. If you're struggling to explain what you do to your network, this module will help you to evolve from messy, to crystal clear ✨
Price with confidence, and stop second-guessing your rates
This module helps you understand what your work is really worth and how to price it in a way that feels fair, defensible, and sustainable. You’ll learn how to navigate different client budgets, choose pricing models that protect your time, and connect your work to real value (not just hours).
You’ll also learn how to raise your prices without panic, maintain pricing integrity, and talk about money calmly and confidently. Clients will trust your rates, so you can charge what you're worth 🔥
Create decks and proposals that close (without over-explaining)
In this module, you’ll learn how to create simple, effective sales assets that support your conversations rather than overwhelm them. You’ll know when to use a one-pager versus a deck, what actually needs to be included, and how to structure proposals so clients feel confident saying yes.
You'll learn how to use your sales assets to move conversations forward, not overwhelm your potential clients with too much information 🤝
Be memorable, confident, and easy to refer
This final module helps you articulate who you are, what you do, and why clients should choose you in a way that's clear and natural. You’ll craft a simple intro pitch, refine how you show up in sales conversations, and build a personal brand that feels authentic instead of fake or performative.
You’ll leave with clear personal branding pillars and a pitch that people actually remember. This makes referrals, visibility, and selling feel far more effortless 😎
FAQ section
Sales for Freelancers is specifically designed for folks that don't have sales experience.
It's for freelancers, consultants, and independents who want more consistent work but cringe at the thought of pushy, scripted sales.
SFF is especially helpful if you struggle to explain what you do, feel awkward on sales calls, underprice your work, or rely too heavily on referrals.
If you’re early in your freelance journey, this course will help you build strong foundations around finding clients, talking about your work, and pricing with confidence.
Doing the course early will save you a lot of time, money and heartbreak, so it's great to do after you have a few months of freelance work under your belt.
The course includes 6 video lessons (plus an introduction and pre-work explanation).
Each lesson comes with practical activities and homework.
You can move through it at your own pace, but the lessons are designed to be watched in sequence, as they build on each other.
No. This course is deliberately anti-pushy sales.
You won’t learn scripts, pressure tactics, or manipulative techniques. Instead, you’ll learn how to have calm, human sales conversations that feel aligned with your values, and still lead to signed contracts.
Like any other training program, the results are up to you. I can't promise you ten new clients.
But I can promise that by the end of the course, you’ll have:
a new business approach that actually works
a clear, easy-to-explain service offering
a game-changing sales process
more confidence talking about money and pricing
sales templates that support your conversations
a personal pitch that people actually remember!
You'll also have more literacy, confidence and excitement about sales itself.
You’ll have ongoing access to all course materials, so you can revisit the lessons whenever you need a refresher or want to apply them to new situations.
It's a one-off payments of 290 euros, or, if you need to pay in instalments, I offer the option to make two sequential, monthly payments of 160 euros.
Not yet! But, once the course is up and running, I'll be making Q&A videos. You'll be able to send in your questions and I'll answer them all in a video. Stay tuned!
If you’re expecting guaranteed leads, shortcuts, or quick wins? Self-employment just doesn’t work that way.
While many trainees do find new business quickly from applying what they learn, the focus here is on building a solid sales skillset and a sustainable approach, not hacks or scripts (though there are loads of practical tips 😉).
Also, if you've done a million sales or marketing courses and are feeling burned out and overwhelmed with advice?
Take a few weeks before starting SFF, so you can tap into your own knowledge and intuition before hearing my advice 🩵