A training program designed for freelancers, by a freelancer 🔥
(And self-employed folks, and small agencies owners 😉)
Hi, I'm Penny! I'm a Sales and Business Development Consultant and the creator of this training program.
Sales can be really scary and unappealing to many freelancers. I'll not only demystify sales, but help you to actually enjoy it ❤️
I see talented professionals shying away from selling their services passionately, because they just don't know how. And, because most of the sales advice out there is cringey and unnatural.
My simple, immediately applicable techniques allow you to be more expert, human, and effective so that you have time and energy to do what you do best 💪
Everything you need, nothing you don't.
Sales for Freelancers exists because most freelancers don’t struggle with doing great work. They struggle with turning their sales conversations into paid, aligned clients without feeling awkward, pushy, or like they’re performing a version of themselves that doesn’t fit.
Sales for Freelancers teaches a relational sales approach, not a transactional one. You'll learn:
How to find new clients without spending all day on social media
How to talk about your work without underselling or over-explaining
How to guide prospects through sales conversations instead of forcing them
How to spot red flags early and stop chasing the wrong clients
How to price your services and write proposals so that your clients say "yes please!"
✅ Plus! All the templates, scripts, worksheets and materials you need to get started.
(And loads more, but I'm running out of space!)
I can't wait for you to join me!!
Penny is so refreshing in her approach to Freelancing - she dispels many myths about all of the things that you thought were "Essential" and boils down what are the activities that will actually grow your business as a freelancer. You'll leave this course feeling energised with refined processes that simplify your business rather than feeling overwhelmed that you have to learn a million different new platforms/ tools in order to be successful! Penny has such a different approach to structuring her work and life which truly serves her, and there's a lot to learn from her mindset.
Sales has always felt intimidating to me, but this program simplified and demystified so many things and made it feel much more natural and accessible.
Penny is generous with her knowledge, candid in the best way, and truly fun and personable to work with. I’d recommend this program 100% to anyone who’s self-employed, even if you’re just at the start of your journey.
Sales for Freelancers was perfect for me as a facilitator who thought funnels, lead magnets and paid ads were something I had to figure out. Penny quickly showed this was not necessary and that I could actually do sales in a way that felt comfortable and authentic.
The course helped build out the full approach I needed to be confident with managing sales as a freelancer. Highly recommend if you are building up your freelance work to a sustainable level.
The most important thing to know about me? I love helping people to live happier, more balanced work lives.
I've been working in sales and business development for 10+ years, with more than 20 clients and 80+ freelance trainees under my belt.
I've worked with clients ranging from Twitter to Tetra Pak in locations across Australia, Europe, and the US, and headed up business development at two widely recognised digital product agencies.
In my 7+ years of self-employment I've learned a million things that will help you to build, grow, and thrive in self-employment ✨
I'm also an Olympian (Athens 2004) and a writer who has been published in The Guardian and Huffington Post.